We help nonprofits and mission-driven companies become visible and trusted.
Good ideas deserve to be seen.
Strategy, websites, Google Ads, content, analytics and AI workflows — for nonprofits and mission-driven companies.
CHE is not new. From 2017 to 2022, it operated as a guerrilla-marketing agency led by Daniel Che, working across positioning, websites, content, advertising, analytics and launch support. The relaunch keeps that craft — and changes what it serves.
Earlier CHE challenged conventions to win attention. Today, its inventive spirit is guided by clarity, dignity and purpose.
Drag or tap the star. With a keyboard, use the arrow keys, Home or End.
Bold, resourceful, unconventional. A red star and guerrilla thinking made the brand hard to ignore.
Guerrilla thinking becomes ethical marketing: still inventive, still sharp, but guided by clarity, dignity and purpose.
Most meaningful projects do not have one marketing problem. They have a chain of small visibility failures. We look for the break in the chain first.
Can a stranger explain what you do?
Does the experience support the claims?
Is the next useful action obvious?
Do you know what is working?
Do the parts reinforce each other?
A Light Audit starts here: clarity, trust, path, measurement and system. We find the first break in the chain — even when the answer is not “more marketing.”
Not five disconnected services. One visibility system — built around the problem that actually needs solving.
Make the value clear.
Positioning · messaging · offerTurn meaning into useful experiences.
Websites · journeys · interfacesHelp the right people find it.
Google Ads · search · contentLet the data tell the truth.
Analytics · experiments · learningWhat we measure feeds the next cycle of clarity.
Use AI where it genuinely helps.
Research · localisation · workflowsClear enough to sell.
Different enough to remember.
Ethical enough to trust.
Peaceful World is a separate nonprofit organization founded and led by Daniel Che. It is not a client testimonial — it is the clearest public place to see this approach being developed in practice.
Making a complex mission easier to see, understand and use.
The work spans information architecture, product pages, multilingual publishing, analytics, public-facing tools and AI-assisted workflows. It is not a finished case study; it is ongoing practice.
We treat strategy and design as a learning loop, not a reveal at the end of a black box.
Understand the context, people and real constraints.
Shape the strategy, structure and key experiences.
Create, integrate and launch with care.
Measure, listen and iterate for greater real-world impact.
AI accelerates the work. Human judgment protects the meaning.
…let your light shine before others, that they may see your good works…
Marketing is power. We choose what we connect it to — and which methods we refuse to use.
We persuade by clarity,
not manipulation.
CHE is for nonprofits, educational and cultural projects, social entrepreneurs, ethical businesses and mission-driven teams that can be promoted honestly.
Legal form is not the filter. Meaning, real benefit and ethical compatibility are.
No technical brief. No guessing which service to buy. Start by describing one real problem.
Describe one issue in your own words. We read it and email back a focused first assessment — not an automated score or a full technical audit.
What exists todayWebsite, campaign, workflow, or a recurring task.
What is getting stuckWhere time, decisions, results or data are being lost.
What would helpOne concrete outcome you would like to see.
Share only information you are authorized to disclose. No passwords, API keys or confidential files.
A small team uses ChatGPT, Google Drive and GitHub. Decisions keep getting lost between chats, documents and pull requests.
There is no agreed place for final decisions and no clear approval step.
If implementation help is needed, scope a small GitHub/knowledge workflow build.
Why free? You can assess how we think before committing; we learn about a real problem before proposing a system.
The depth depends on the information available. Not a security, legal or formal technical audit.
Three ways to move forward: understand the issue, fix one part or connect a system. Final scope and price are agreed before work starts.
We examine one agreed process or system in depth using relevant materials.
Prioritised findings, a system map and a scoped action plan.
We configure and test a defined AI, GitHub or analytics improvement.
A tested component, review checklist and clear handover.
A bounded AI, product, growth or knowledge system with review gates.
Architecture map, working modules, testing and handover.
Optional ongoing support — from €500/month, only for a defined, limited scope. No mandatory retainer.
Indicative starting points, not fixed universal bundles. Third-party software, media spend, tax and specialist costs are evaluated separately.
Examples of scope—not pre-priced promises.
Map trusted sources, approvals and one repeatable AI-assisted process.
Change the assumptions. The result is a time-value scenario, not a promise of savings or revenue.
Count only the hours a realistic improvement could release, not all the hours you spend on the task.
Use a realistic labor cost or the value of your own time.
For a conservative estimate, use fewer hours and include costs you expect after implementation.
A capacity estimate, not money saved in your bank account.
Historical agency work, independent references and current founder-led products. Each source is labelled for what it actually proves.
MMR in 2018 publicly documented CHE Guerrilla Marketing and referenced the GARA concept-store project. This supports earlier professional activity and project association, not proven ROI or results of the 2026 relaunch.
The 13 written testimonials belong to the earlier CHE agency period (2017–2020). They are not presented as feedback on these new AI-native systems packages. The original full archive remains on CHE.
Read archived testimonials ↗Peaceful World is a founder-led nonprofit operating laboratory, not an external CHE client. 5 Practice and True Cost of War demonstrate current product and analytical work. Historical Google Ads credentials are documented internally; current validity must be verified before certification badges appear.
Tell us about one problem. We’ll suggest a useful first direction before discussing any paid engagement.
Start a free Light Audit ↗Thirteen written testimonials from 2017–2020, originally posted about CHE Guerrilla Marketing / CHE Guerrilla Agency. Authors are shown as first name and surname initial. These are not reviews of the 2026 relaunch.
The longer 2020 recommendation leads. The other twelve preserved texts follow, with authors, sources, dates and translation status.
These guys just know their job! We have been working with Daniil for about 3 years and he has never let us doubt his creative solutions. Great communication, measured results, exceeded expectations that mean something and a positive impact on our business. Thanks CHE guerilla! Totally recommended!
Three more are visible first. Open the archive for all texts, including brief and context-specific remarks.
Freaking cool guys!
These guys are on fire! They do everything at a high level, and you’re left with a real sense of satisfaction. In short, I recommend them!
Guerrilla marketing is something over the edge of conformism. Daniel has natural talent to attract attention to whatever the object is in smart and “sexy” ways.
I worked with Daniel on several marketing projects — he's got an amazing insight into the management of marketing campaigns! Keep doing a great job, man!
Everything you’ve long wanted to know about guerrilla — and the most creative — marketing, but were afraid to ask. You’ve come to the right place, and apparently at the right time!
The best guerrilla marketing all around the world! And Danya is just a total genius 😊
A revolutionary approach to marketing! 🔥
I asked CHE to review our marketing strategy. Guys were happy to help. They gave me various bright ideas how to improve our business model, marketing strategy. Additionally, they provided advice on our website to improve conversion rate. I recommend CHE as marketing experts and look forward to future cooperation.
Creative, bright, bold. What real marketers should be!
I like his creativity! He comes up with unexpected and fast solutions. Recommended!
A treasure trove of shockingly creative and damn effective marketing solutions. Everything brilliant is simple and genuine. Like here.
A bright team, bright ideas, the right values, easy communication, quick understanding, and real results!
Source note: 27 historical Facebook records were recovered from the Page, plus the separately preserved 2020 notification. Records without text are not presented as quotations. Full names and original text remain in the internal evidence register. Platform totals are not unique-client totals.
Open Facebook source ↗Facebook and Google preserve feedback from the earlier CHE. These figures are historical or dated snapshots, not reviews of the 2026 studio. The preserved written reviews appear above.
Facebook · 2017–202028 documented historical events, including 13 preserved written texts; 100% recommendation summary captured in September 2026.
Google · snapshot 24 Sep 20265.0/5 across 4 live reviews at verification time. Earlier Google counts differ; platform totals must not be combined.
Contemporary editorial coverage, authored material and public conference records from the earlier CHE. These historical references do not establish outcomes for the 2026 studio.
The organizer lists Daniel Che as a host with the CHE Guerrilla Marketing affiliation.
An announced appearance, not evidence of an event outcome.
These are alternative captures of already listed records, not additional independent endorsements.
