We help nonprofits and mission-driven companies become visible and trusted.
Good ideas deserve to be seen.
Strategy, websites, Google Ads, content, analytics and AI workflows — for nonprofits and mission-driven companies.
CHE is not new. From 2017 to 2022, it operated as a guerrilla-marketing agency led by Daniel Che, working across positioning, websites, content, advertising, analytics and launch support. The relaunch keeps that craft — and changes what it serves.
Bold, resourceful, unconventional. A red star and guerrilla thinking made the brand hard to ignore.
Guerrilla thinking becomes ethical marketing: still inventive, still sharp, but guided by clarity, dignity and purpose.
Historical public feedback survives across two independent platforms: Facebook recommendations and the CHE Google Business profile. We preserve it as evidence of earlier work, not as feedback on the 2026 repositioning.
Most meaningful projects do not have one marketing problem. They have a chain of small visibility failures. We look for the break in the chain first.
Can a stranger explain what you do?
Does the experience support the claims?
Is the next useful action obvious?
Do you know what is working?
Do the parts reinforce each other?
A Light Audit starts here: clarity, trust, path, measurement and system. We find the first break in the chain — even when the answer is not “more marketing.”
Not five disconnected services. One visibility system — built around the problem that actually needs solving.
Make the value clear.
Positioning · messaging · offerTurn meaning into useful experiences.
Websites · journeys · interfacesHelp the right people find it.
Google Ads · search · contentLet the data tell the truth.
Analytics · experiments · learningUse AI where it genuinely helps.
Research · localisation · workflowsClear enough to sell.
Different enough to remember.
Ethical enough to trust.
Peaceful World is a separate nonprofit organization founded and led by Daniel Che. It is not a client testimonial — it is the clearest public place to see this approach being developed in practice.
Making a complex mission easier to see, understand and use.
The work spans information architecture, product pages, multilingual publishing, analytics, public-facing tools and AI-assisted workflows. It is not a finished case study; it is ongoing practice.
Marketing is power. We choose what we connect it to — and which methods we refuse to use.
We persuade by clarity,
not manipulation.
We treat strategy and design as a learning loop, not a reveal at the end of a black box.
Understand the context, people and real constraints.
Shape the strategy, structure and key experiences.
Create, integrate and launch with care.
Measure, listen and iterate for greater real-world impact.
AI accelerates the work. Human judgment protects the meaning.
CHE is for nonprofits, educational and cultural projects, social entrepreneurs, ethical businesses and mission-driven teams that can be promoted honestly.
Legal form is not the filter. Meaning, real benefit and ethical compatibility are.
We recovered 27 distinct recommendation records from the live CHE Facebook page, and one additional 2020 recommendation survives in a Facebook notification. Thirteen readable review texts are preserved and shown here; evidence-only records remain documented off-page.
Original wording is preserved in the evidence archive; translations below are marked by page language.
These guys just know their job! We have been working with Daniil for about 3 years and he has never let us doubt his creative solutions. Great communication, measured results, exceeded expectations that mean something and a positive impact on our business. Thanks CHE guerilla! Totally recommended!
Freaking cool guys!
These guys are on fire! They do everything at a high level, and you’re left with a real sense of satisfaction. In short, I recommend them!
Guerrilla marketing is something over the edge of conformism. Daniel has natural talent to attract attention to whatever the object is in smart and “sexy” ways.
I worked with Daniel on several marketing projects — he's got an amazing insight into the management of marketing campaigns! Keep doing a great job, man!
Everything you’ve long wanted to know about guerrilla — and the most creative — marketing, but were afraid to ask. You’ve come to the right place, and apparently at the right time!
The best guerrilla marketing all around the world! And Danya is just a total genius 😊
A revolutionary approach to marketing! 🔥
I asked CHE to review our marketing strategy. Guys were happy to help. They gave me various bright ideas how to improve our business model, marketing strategy. Additionally, they provided advice on our website to improve conversion rate. I recommend CHE as marketing experts and look forward to future cooperation.
Creative, bright, bold. What real marketers should be!
I like his creativity! He comes up with unexpected and fast solutions. Recommended!
A treasure trove of shockingly creative and damn effective marketing solutions. Everything brilliant is simple and genuine. Like here.
A bright team, bright ideas, the right values, easy communication, quick understanding, and real results!
Evidence note: public names are shortened to first name + surname initial on this landing page. Full source names and original texts remain in the internal evidence register.
Open the live Facebook reviews page ↗